Website Privacy Policy
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Effective Date: May 1, 2024
Bright Connections Behavioral (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website, www.brightconnectionsbehavioral.com, and associated services (“Site” or “Services”). This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our Site. By using our Site, you consent to the practices outlined in this Privacy Policy.
If you do not agree with our policies and practices, please do not use our Site or submit any personal information through it.
1. Information We Collect
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Personal Information
We may collect personal information that you voluntarily provide to us when you:
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Submit a contact form
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Request services or appointments
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Complete intake or consent documents
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Subscribe to updates or SMS notifications
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Apply for employment
This may include your:
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Name
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Email address
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Phone number
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Mailing address
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Insurance details
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Child’s name, date of birth, or diagnosis
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Resume or employment history (for applicants)
Non-Personal Information (Aggregate Data)
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We may automatically collect limited non-personally identifiable information, such as:
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IP address
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Browser type
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Device identifiers
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Pages visited and time spent
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Referring websites or search terms
This information helps us improve our Site and Services.
2. How We Use Your Information
We use your information:
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To respond to inquiries or service requests
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To provide access to services, such as assessments or consultations
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To communicate via phone, email, or text (with proper consent)
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To maintain records required for clinical, legal, or insurance purposes
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For internal analytics and improvements to our website or service delivery
We do not sell or rent your personal information to third parties.
3. HIPAA and Client Confidentiality
Bright Connections Behavioral is a healthcare provider regulated by the Health Insurance Portability and Accountability Act (HIPAA) and applicable Wisconsin laws. Any Protected Health Information (PHI) collected through our Site or submitted to us will be handled in accordance with our Notice of Privacy Practices and applicable HIPAA regulations.
Any PHI submitted through a secure intake form or patient portal is encrypted and only accessible to authorized staff involved in treatment, payment, or healthcare operations.
4. Cookies and Tracking Technologies
We use cookies and similar tracking tools to improve your browsing experience. Cookies help us:
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Remember preferences
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Track user activity on our Site
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Analyze trends and usage data
You can disable cookies through your browser settings, but some features of our Site may not function properly without them.
5. Security
We implement appropriate technical and organizational safeguards to protect your information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet or electronic storage is 100% secure. By using our Site, you acknowledge and accept this risk.
6. Communications and SMS Consent
If you opt in to receive SMS messages, we will only use your phone number to send service-related communications such as appointment reminders or schedule updates.
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We do not share SMS consent or phone numbers with third parties for marketing.
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You may opt out at any time by replying “STOP” to any message or contacting us.
7. Third-Party Links
Our Site may contain links to external websites. We are not responsible for the content, security, or privacy practices of third-party websites. We encourage you to review their privacy policies.
8. Children’s Privacy
Our Services are designed for families, including children receiving ABA services. However, our website is intended for adult use (e.g., parents, caregivers, or legal guardians). We do not knowingly collect personal information from children under 13 without parental consent.
9. Changes to this Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Effective Date.” Continued use of the Site following such changes indicates your acceptance of the revised policy.
10. Contact Us
If you have questions or concerns about this Privacy Policy or how we protect your information, please contact:
Bright Connections Behavioral
601 N. Superior Ave., Suite 2, Tomah, Wisconsin 54660
Phone: (608) 205-8860